Getting clarity with all the formats definitely helps you to work on your favorite formats, so it’s a complete guide for Instagram Formats to use.
Are you getting confused to select your best Instagram format to grow?
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Know Your Best Instagram Format
Instagram Stories
- Nurture relatonships with audience
- Makes everything personal
- Help to boost engagement
- Helpful to promote services/products
- Build authenticity & credibility
Highlights
- Best for your branding or brand story
- Help people to easily curate
- Build trust by showcasing BTS
- Increase conversion rate of account
- Add testimonials, feedbacks & services for better results
Instagram Posts
- Single Posts
- Rank on hashtags
- Increase reach
- Infographics, memes, checklist etc
- Easy to grab
- Carousel Post
- Good for explore
- Gives more follows
- Tutorials, how-to, guide etc
- Detailed & engaging
Instagram Reels
- Best for increasing reach
- Short & entertaining
- Better for Trends & mini tutorials
- Highlight your brand persona
- Improve your engagement rate
Instagram Videos
- Long form video content
- How-to & tutorials series
- Live sessions, QnA, events
- Underrated becaus of YouTube
(Tip: Use 1 sec video to get higher reach or views because of continuous loop)
Guides
- Best way to group your content by topics
- Share your brand story or message
- Provide step-by-step instructions
- Easy to create, easy to grab
IG has different kinds of post formats, so make sure to use them to notify Instagram that you are updated with the new additions!