We have seen how popular short-form video is – think TikTok or Instagram Reels. And it’s absolutely essential to bring this into your marketing strategy. The great thing is we can create for one platform and repurpose it on other channels quite easily (just don’t forget to remove those watermarks!)
If you feel your native content (image/text based) isn’t getting seen on Instagram try putting Reels into your content. It doesn’t exactly circumnavigate the algorithm but it does have the potential to be pushed to others, who may be interested in it, much more easily.
Are you using short-form vertical video?
Why You Need to Use Vertical Video Instagram, TikTok & YouTube Short?
Why should we care?
In all cases, the algorithms send this form of content to anyone it thinks would be most interested in seeing it.
There aren’t limitations
Such as how many followers you have. For most brands, businesses or content creator this present a great opportunity for growth.
Here are 15 effective video ideas for Reels
- Before and after
- Sneak preview
- Time lapse
- Behind the scenes
- Introduce yourself
- Meet the team
- A day in the life
- Meet the pets
- Industry insights
- How it started
- Did you know…
- Answer FAQ’s
- Product demo
Verticals is such an interesting shift from the classic “norm”. You wouldn’t think it would require as much effort to change as it does.